Branding methods and best practices

We’ve assembled a helpful list below to describe some of the branding options available, along with a few of their benefits and limitations…

Pad Printing

Benefits: 
• Low cost.
• Ability to print curved surfaces.

Limitations: 
• Small print space.
• Additional colours add some cost.
• Cannot pad print onto textiles. 

Screen Printing

Benefits: 
• Larger print space.
• Can print onto textiles.

Limitations: 
• Additional colours add some cost.
• Half tones are difficult to achieve. 

Engraving

Benefits: 
• Permanent branding method
• Looks high quality

Limitations: 
• Multicolour not possible
• Some products don’t engrave well, can be too subtle 

Embroidery

Benefits:
• No extra cost for multi-coloured logo’s.
• Colourfast will not fade.

Limitations: 
• Very small text not possible 

Resin labeling

Benefits: 
• Full colour nice raised resin finish

Limitations: 
• Only for flat smooth products 

Digital

Benefits: 
• Full colour print with a high resolution 

Limitations:
• Only available on some products.
• Not always able to perfectly match PMS Colours 

Sublimation

Benefits: 
• Full colour print 

Limitations: 
• Not always able to perfectly match PMS Colours 

Hot stamp/embossing

Benefits: 
• Gives a high quality look and feel

Limitations: 
• Works best on leather. One colour only.  

Please don’t hesitate to contact our team of branding experts if you have any questions or concerns about branding onto different products. We’d be happy to help! 

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