Loyalty is a big ask, and we all know it doesn’t happen overnight. Developing your company brand is key to driving customers to your business. The more customers’ resonate with your brand, the more likely they are to buy from you again. Creating this loyal following of customers can ensure continued success and helps to drive sales of your company’s products and services forward.

Promotional products generally come into play to boost potential client’s intention to buy, or as a way to show appreciation for past business. But when you boil these down, the main usage of promotional products really stems back to the objective of wanting to increase brand loyalty.

Here’s a few tips and tricks we have found helpful to know when choosing promotional products and setting up campaign schemes for our clients, with the goal of increasing their brand loyalty.

They’re tangible

Consumers have learned to ignore most forms of advertising, however 88% of people remember the advertiser on a promotional product. Furthermore 85% of the recipients will do business with the advertiser on the product. These statistics prove that there is something unique about receiving a physical item that you can touch, feel, and actually use, that far exceeds the impact of a TV commercial or search ad.

Provide additional value

Don’t just buy promotional products for the sake of them, or throw out minimal discounts or offers for that matter. Provide something your users actually want and care about. What do your clients want to know, see, do, or have? Give them more of that. Understand their personas, what drives them and why are they using your brand in the first place. Following this pattern when thinking about what to give will increase results, 87% of consumers keep promotional products for longer than a year, based on their usefulness.

Keep an eye on quality

Customers expect a certain level of quality from brands. We need to exceed that expectation to really make an impact. Maintaining a consistent level of quality offers a no-brainer level of value to the customer that will keep them coming back. Exceeding your customers’ expectations with quality promotional products that they can count on will earn you their loyalty and support.


Personalizing your branded products will also help to increase brand loyalty. Use the data your users give you to create more personalized experiences with your brand to deliver what they want. Create customized gift boxes with named products, whatever personalisation you can do based on your data will be worth the extra effort. A company that is able to make their clients feel valued and can maintain a higher connection with them, will earn customer loyalty.

Be consistent

80% of your company’s future revenue will come from 20% of your customers. This makes it imperative that you focus on creating loyal, repeat customers that will continue to frequent your business. Repetition builds your reputation, so by consistently repeating a brand’s message helps customers to trust your brand. Loyalty emerges when trust is established.

Guarantees of delivery

Make sure you have a great company behind you, with the right systems and purchase guarantees in place – from ordering, to production, to delivery! This way, your promotional product orders get sorted and your campaigns can run smoothly. You’ll set yourself apart from other businesses that can’t follow through on their campaign promises, because of stock supply issues with their promotional gear.

Click here to see Active’s 3-way guarantee. This has been established to ensure you are covered, and so that you can deliver on all the above tips and tricks and gain the loyalty that your brand deserves.

A professional and experienced promotional consultant will help answer your questions—even those you might not think of or didn’t know you needed to ask. They will be able to help you design a program to get results and save you time and money in the process. Contact the Active team on 0800 26 26 22 or email sales@activeprint.co.nz to try our services out…we will be your loyal provider and brand guardian.



References:  http://www.promotionalproductswork.org/