Skyline is an adventure park in Queenstown which attracts almost 1,000,000 visitors a year. They have a retail gift shop which sells a variety of New Zealand souvenirs and Skyline branded merchandise.
To increase the desirability and uniqueness of the Skyline branded merchandise in their retail shop, to encourage customers to buy the Skyline branded souvenirs and apparel. The new logo design needed to help connect their customers with the Skyline experience, which they could then share with their friends and family.
Active helped Skyline realize their rebrand intention by creating design concepts and design development to arrive at a new brand and logo for Skyline.
The new logo design was then launched in a new merchandise range that Active delivered in time for the winter tourism rush in Queenstown.
Sales increased with the launch of the new merchandise line. The new logo helped to increase awareness and excitement for the Skyline Adventure Park in Queenstown.
The launch of the revamped Skyline merchandise has uncovered results to date that have exceeded expectations.