Polynesian Spa is New Zealand’s original and iconic geothermal bathing experience in Rotorua. With exclusive access to both acidic and alkaline natural mineral springs, and spa therapies for the ultimate in rest and relaxation.
To increase the sales in their retail shop and design new attractive branded merchandise and apparel which will have high demand.
To create Kiwiana inspired prints and designs which reflect the calmness and tranquility of the natural spa. The designs include artwork for T-shirts, metal bottles, and caps to name a few. All the products need to have a greater appeal to New Zealand tourists than the other brands they stock in their retail shop.
After prototyping different design concepts and print techniques, Active included a lot of subtle, tone-on-tone branding and design in the collection to bring in the element of calmness.
This also increased the wear appeal of the apparel because the logo isn’t too obvious. The launch of the new apparel line have uncovered results to date that have exceeded expectations.