Branding Compared

Some branding methods have been around for a long time, they are understood, trusted. They become our go-to. 

Newer processes can be just as effective at achieving our brand goals, sometimes more so, that’s why it’s important to understand how they compare.

Let’s go over some of the pros and cons for each style.


Screen Print (on fabric)

Screen printing is when the ink is pushed through a silk screen onto the garment or product being printed.

There are a variety of different screen-printing Inks which can create a fantastic, unique, look:

Colour Print

Coloured / metallic / reflective ink transferred onto the products surface

High Density Print

High density ink is laid in a thick layer, creating a crisp 3D print

Vintage Print

Water-based ink sinks into the fibres to create a worn finish

Puff Print

Plastisol ink expands with heat after printing, creating a puffed 3D finish

Pros:

  • Great for large printing quantities
  • Designed for printing on flat objects
  • Reflective or metallic inks can be used
  • 2D or 3D finishing
  • Fantastic array of finishing styles
  • Can do individual naming
  • Permanent
  • Can be very cost effective on larger quantities
  • One colour print is very cost effective
  • Can print large sizes


Cons:

  • Pricing is dependent on the number of print colours, with more print colours costing more
  • Not efficient with printing large numbers of colours on small quantities
  • Shading and half tones can be tricky to achieve

There are specialist screen printing machines for printing onto pens, mugs, and bottles but that is another story!

For the purposes of marketing, we publish pricing the most requested finish – a single colour print, in one position. 




Digital Transfer

Digital transfers (sometimes called Supacolour or Colourflex) are high quality, full colour, digital prints. They are then heat pressed onto the fabric product. Commonly used for hoodies, t-shirts, bags, facemasks and much more.

Pros:

  • Works well for full colour designs on small quantities
  • Designed for printing on a range of materials
  • Ideal for complex, full colour, prints
  • Environmentally friendly, water-based ink
  • Machine washable
  • Can do individual naming


Cons:

  • Limitations on inks – no reflective or metallic finishes available
  • Small glue traces can sometimes be seen around the edges of the image
  • Non-permanent, usually rated for up to 50 washes
  • Larger prints can cost more as pricing is dependent on the size of the logo




Embroidery

There are a variety of common embroidery methods:

Satin stitch, also known as damask stitch

Long and short, side-by-side stitching, used to fill in shapes to create an overall shaded, satiny look.

Applique

Patches of fabric are sewn or stuck onto a material base to form a picture or pattern.

3D Puff Embroidery

A piece of foam is added under the embroidery to give it a raised or 3D appearance.


Pros:

  • Permanent branding solution
  • Stitched on a range of materials
  • Unique finishes, ideal alternative to print
  • Environmentally friendly, fabric based
  • Machine washable
  • Can do individual naming


Cons:

  • More expensive than printed finishes
  • Backing could cause irritation to skin
  • Pricing is dependent on the complexity and size of the logo

For the purposes of marketing, we quote on the most requested finish, Satin stitch.




DecoPress

DecoPress is a heat applied emblem or patch.

There are three main finishes:

DecoSuede

A laser etched design, onto a durable 100% polyester Suedette.

DecoTech

Versatile, fast solution for detailed graphics with lots of colours and gradients. Printed and fused to: Twill, Flock or Simulated Woven, then laser cut to any shape.

Deco Leather

A laser engraved emblem, made from vegan leatherette gives garments a high-end retail look.

Pros:

  • Great for long life cycle products,
  • Gives your brand a professional, high-end, retail look
  • Durable, permanent, finish
  • Animal friendly
  • Coloured or engraved
  • Machine washable
  • Elevates your brand with a trendy on style branding process


Cons:

  • More expensive than other finishes
  • Limited emblem/patch materials

For marketing purposes our pricing includes a DecoSuede applied patch, currently our most requested finish for caps.


Leave a Reply

Your email address will not be published.