A Winning Strategy Backed by Statistics – Branded Corporate Gifts

A Winning Strategy Backed by Statistics – Branded Corporate Gifts

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In today’s competitive business landscape, building strong relationships with clients, partners, and employees is essential for sustained success. One effective way to achieve this is by giving corporate gifts. However, not all corporate gifts are created equal. Branded corporate gifts, those featuring your company’s logo and message, have proven to be a strategic choice that offers more than just a token gesture. In this article, we delve into the reasons why investing in branded corporate gifts is a smart move, supported by compelling statistics that showcase their effectiveness. 

The Impact of Branded Corporate Gifts

The Impact of Branded Corporate Gifts 

1. Enhanced Brand Recognition:

Enhanced Brand Recognition

1. Enhanced Brand Recognition Content

According to a survey by Promotional Products Association International (PPAI), 83% of recipients of branded promotional products can recall the advertiser’s name. This indicates that giving gifts with your logo can significantly boost brand recall, keeping your company top-of-mind.

2. Positive Brand Image:

Positive Brand Image

2. Positive Brand Image Content

Businesses that give high-quality corporate gifts are seen as more reputable and generous. A study by the Advertising Specialty Institute (ASI) reveals that 85% of recipients have a more favourable impression of a company after receiving a branded gift.

3. Lasting Impressions:

Lasting Impressions

3. Lasting Impressions Content

We cannot underestimate the longevity of branded gifts. ASI reports that 62% of recipients keep promotional products for up to two years, ensuring prolonged exposure to your brand.

4. Relationship Building:

Relationship Building

4. Relationship Building Content

Corporate gifting is a powerful tool for building and strengthening relationships. According to Deloitte, 60% of business executives surveyed believe that a personalised gift strengthens their professional relationship with clients.

5. Employee Engagement:

Employee Engagement

5. Employee Engagement Content

Branded gifts aren’t just for clients and partners; they also work wonders for employee engagement. The Incentive Research Foundation (IRF) found that 46% of employees felt more valued by their employer when they received a branded gift.

The Psychological Impact

The Psychological Impact 

1. Reciprocity:


1. Reciprocity Content

The principle of reciprocity suggests that people are more likely to respond favourably to a gift if they feel indebted to reciprocate. By giving a thoughtful branded gift, you create a psychological bond that encourages future cooperation. 

2. Emotional Connection:

Emotional Connection

2. Emotional Connection Content

Branded gifts can trigger positive emotions and memories, fostering a sense of attachment between the recipient and your brand. This emotional connection can translate into increased loyalty and advocacy.

Statistics That Validate the Strategy

Statistics That Validate the Strategy 

1. ROI and Recall:

ROI and Recall

1. ROI and Recall Content

According to the PPAI, 50% of recipients do business with an advertiser after receiving a branded gift. Additionally, 79% of recipients would consider doing business with a brand they had not previously considered, solely based on receiving a branded gift.

2. Preference for Useful Gifts:

Preference for Useful Gifts

2. Preference for Useful Gifts Content

The BPMA (British Promotional Merchandise Association) reports that 91% of respondents prefer to receive useful branded gifts, highlighting the importance of choosing practical items that align with the recipients’ needs.

3. Social Sharing:

Social Sharing

3. Social Sharing Content

ASI found that 45% of recipients of promotional products are more likely to share them on social media. This extends your brand’s reach beyond the initial recipient.


Branded corporate gifts are a strategic investment that reaps multiple rewards, from increased brand recognition and positive image to strengthen relationships and improved employee engagement. The statistics speak volumes about the effectiveness of this approach, making it clear that well-chosen branded gifts are more than just giveaways – they are a valuable marketing tool that can make a lasting impact on your business’ success. By leveraging the psychological impact and capitalising on the data-driven insights, you can turn corporate gifting into a winning strategy that keeps on giving. 

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